bp Pulse – Employer Branding

An umbrella under the bp brand, bp Pulse focuses on electric vehicle charging and is less well known. Having gone through a re-brand in 2023, we updated their employer branding campaign to ensure precise targeting in their hiring for high quality talent.

”An EV world is not a dream or aspiration. It’s inevitable. It’s happening. And at bp Pulse, you can make it happen at incredible speed and scale. We provide the investment and existing infrastructure. You provide the hunger, agility and ingenious solutions. Together, we can switch on the future.”