Sky needed to bring their Tech Talent Value Proposition (TVP) of “Make [better] happen” to life through videos that can be used to engage their target audience. We achieve this by showing them a behind the scenes look at the teams who innovate, design, fix and build as well as the impact on customers experiencing the magic of entertainment and connectivity through Sky’s products, services and content. Through this premium, cinemative and optimistic approach, we raised awareness and changed perceptions of Sky as an employer.