bp – Experiential AR Wall

With an ongoing demand for the top Digital and Tech talent to join the business, bp had a demand in two main areas of their business: Innovation & Engineering (I&E) and bp Pulse, a brand under the bp umbrella focusing on electric vehicle charging.

Attending two events, European Women in Technology and Women of Silicon Milk Roundabout, we developed an interactive Augmented Reality wall which drew in people to the stand and engage. In order to change the perception of bp and bp pulse, both of which have different goals, we surprise the audience with a range of things that make bp and bp pulse. Our audience was invited to explore the various interactive elements on the wall, learning about different key areas within the business.



Illustration by Daisy Ness